GreenSHeart

Three business cards

Each card is a real 3D model with its true thickness, plies and relief. Drag to turn it. Move across it and the light follows.

Lattice and Glasshouse use the OG logo, taken directly from the original vector file. Held uses the house-heart mark, which only exists as an image, so it was redrawn as clean vector curves and checked against that image. The phone number on the cards is a placeholder and the job title comes from the 2024 offer letter; both get updated before print. Size is 90 x 54 mm.

Lattice

The crystal from the logo is pressed into white cotton board with no ink, so the card stays white until a low light draws it.

White card with a large crystal emblem pressed into it, cropped at the right edge, teal line along the board edge

Close view of the Lattice relief and edge

Stock	Bright white uncoated cotton, about 810 gsm triplex. Colorplan Triplex is 810 gsm from three 240 gsm sheets; a thinner teal core is what makes the fine line shown, so the printer confirms what they can laminate.
Plies	3: white, teal core, white. Shown here as 1.0 mm with a 0.14 mm core. With three equal sheets the line is closer to 0.3 mm.
Passes	Sculpted blind emboss on the face sheet, letterpress grey and teal, then lamination so the impression stays off the back. Order and depth are confirmed by the printer on a test print.
Finish	No ink on the emblem. Edge is the bare teal core, with no paint.
Finest line	Emblem gaps measure 0.51 mm (1.4 pt) at the narrowest at this crop, above the 1 pt limit for blind work. The small lockup tagline has a 0.24 pt stem at 36 mm wide, about 3.1 pt type: that needs a printer check.

Reference LOV by Principle Design, FPO Awards 2012, Offset category, three stars. Duplex lamination, a blind emboss protected by the lamination, and an edge that hides the seam and carries the colour.

Held

A dark, soft board with the house and heart raised in foil at four heights, and a row of thirty ticks on the back for a month of daily check-ins.

Dark teal-black card with a raised house and heart mark in three teal foils, teal painted edge

Stock	Deep teal-black soft board, duplex mounted, about 1.1 mm shown. Colour match is for the printer to confirm.
Plies	2 mounted, so the emboss does not read through to the back.
Passes	Three foil hits: satin teal, gloss light teal, deep teal. One sculpted multi-level emboss die. Tone-on-tone gloss foil for the back. Teal edge paint. Painting before embossing is an unverified suggestion: embossing may let paint seep into gaps, so the printer tests it. A deboss that is too deep makes foil bleed.
Finish	Roof highest, then left lobe, right lobe and the overlap lowest: about 0.36, 0.27, 0.19 and 0.09 mm in this model.
Finest line	Back ticks are 0.50 mm wide (1.4 pt), above the 1 pt limit. Smallest back type is 6.2 pt tone foil, which has to pass a printer proof to stay readable.

Reference Tantalus Estate stationery by Logick Printing, Pride in Print 2016, Gold. Gloss foil on thick drinks-coaster board. That reference has no emboss, so the emboss here is an addition.

Glasshouse

A stepped hexagon is cut down through laminated sheets, so the card has a small glazed room in it with the emblem on its floor.

Teal card with a stepped hexagon well cut into it, paler sheets going deeper, dark foil emblem on the floor

Close view of the Glasshouse relief and edge

Stock	Colour-through teal board for the face, close to #00B6B5, then three paler tint sheets and a pale base. Colour matches are suggestions for the printer to confirm.
Plies	5 at about 0.35 mm each, about 1.75 mm in all. Four are die-cut. Thickness is the main cost question.
Passes	Die-cut each cut sheet, foil the floor sheet, print the back, laminate with the hexagons registered, then trim. Order is confirmed by the printer on a test print.
Finish	Deep teal gloss foil emblem on the floor, teal foil name on the back. The edge shows every sheet.
Finest line	Emblem gaps on the floor measure 0.15 mm (0.43 pt), which is under the 1 pt limit for blind work, so this emblem is flat foil with no relief. The small lockup tagline matches Lattice: 0.24 pt stem, needs a printer check.

Reference Filigree Fine Jewels by Laserfoil Design & Print, Pride in Print 2019, Process Winner (letterpress, business print). Emboss, foil and die cut used together on a small card.

Side by side

	Lattice	Held	Glasshouse
First read	White, quiet, almost blank	Dark, with a lit mark	Bright teal, with a room in it
Logo	OG logo	House-heart mark	OG logo
The trick	Blind emboss and a teal core line	Foil at four heights and thirty raised ticks	Stepped die-cut well in five sheets
In the hand	About 1.0 mm, soft cotton	About 1.1 mm, soft board, foil under the thumb	About 1.75 mm, a small object
Reads best	In low side light	When tilted	In any light
Main print risk	Very small tagline in the lockup	Legibility of tone-on-tone type	Registration across sheets, and cost

Design-stage visuals. Stock, depth and pass order are confirmed by the printer on a test print.